The 25th anniversary of The Lodging Conference kicked off on September 23rd amid torrential downpours in the Phoenix desert. Breaking with tradition, this year’s event was at the JW Marriott Phoenix Desert Ridge Resort & Spa. While some of us were initially nostalgic for the iconic campus and sprawling open lawns of the Arizona Biltmore Waldorf Astoria Resort, by our third day at the JW, the updated conference amenities, convenient additional guestrooms, and exceptional hotel staff won us over. Despite the soggy start and new location, this year’s conference topped 2,000 attendees!

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